Marcas Propias

International Meeting of the Industry of Private Labels
SEPTEMBER 16, 2025 · GOLDENCENTER - BUENOS AIRES, ARGENTINA

what is it?

Marcas Propias Latam Fórum

Is the Annual Meeting where manufacturers and companies who want to develop their private label and increase their product lines, meet. A space for getting updated and informed with conferences, discussion panels, workshops, and a sector for networking to discover new opportunities, widen horizons and incorporate new product lines in the different business areas.

Marcas Propias Latam Fórum offers professionals in this activity valuable information about the latest trends, opportunities and competitive challenges in the sector of private labels.

Marcas Propias Latam Fórum has local and international speakers, specialists in market research, businessmen, colleagues and media. It offers a platform for exploring and discussing the current situation of Private Labels.

INTERNATIONAL PARTNER

KOEN DE JONG

IPLC Managing Partner
See CV

IPLC - International Private Label Consult

LUIS SOBREROCA

IPLC Spain Partner
See CV

“The Power of Private Label”

Understanding the constant changing situation in retail business of food and beverages and the growing importance of retail brands.

academic

PROGRAMA MARCAS PROPIAS LATAM FÓRUM

(Sujeto a cambios)

MODULO I

9:15 hs.

“EL ROL DE LAS MARCAS PROPIAS EN EL CONSUMO MASIVO EN ARGENTINA”

Su evolución en nuestro mercado, el comportamiento a lo largo de las crisis, por tipo de categorías: básicas, commoditizadas, y no esenciales.

Orador:

MODULO II

10:15 hs.

Panel “RETAIL 2030: EL ROL ESTRATÉGICO DE LAS MARCAS PROPIAS”

Evolución en el retail como palanca de valor.
Del retail al cliente: cómo se redefine el consumo
Inspirar confianza y conectar con el cliente

Oradores:

Modera:

ALEJANDRO RODRÍGUEZ, CEO y gerente General, GS1 Argentina

MODULO III

11:45 hs.

“EVOLUCIÓN DE LA MARCA BLANCA EN EUROPA Y ACTUALIZACIÓN DE LAS ÚLTIMAS TENDENCIAS”

¿Qué pueden aprender de esto los minoristas y fabricantes de Sudamérica?

Orador:

“EL ROL DE LA MARCA BLANCA EN LA ESTRATEGIA DEL MINORISTA”

Por qué los minoristas asignan un papel central a la Marca Blanca

Orador:

MODULO IV

14:30 hs.

“POSICIONAMIENTO DE LAS MARCAS PROPIAS EN ARGENTINA”

En este estudio exploramos el universo de las marcas propias en Argentina: su nivel de penetración, los principales drivers de elección, las barreras percibidas, el top of mind de marcas y otras variables clave que te ayudarán a comprender su posicionamiento en el mercado.”

MODULO V

15:15 hs.

"IMPULSO PROPIO: LA EVOLUCIÓN DE LAS MARCAS PRIVADAS EN LATAM"

Estrategias, tendencias y oportunidades para retailers y fabricantes

MODULO VI

16:00 hs.

“ARQUITECTURA DE LA MARCA BLANCA”

Cómo los minoristas europeos segmentan el mercado según el precio y los intereses del consumidor

“RELACIONES ENTRE MINORISTAS Y PROVEEDORES”

Cómo los fabricantes de Marca Blanca construyen y mantienen relaciones exitosas con sus clientes minoristas

PANELS AND WORKSHOPS

· The future of Private Labels

· Price Strategies: determine the right price for any type of product

· Marketing and Promotion: strategies of effective marketing for products of Private Labels

·Brand and Packaging: how to generate a strong “brand” and unique “packaging”

· Development and Supply of products: best practices for Private Label products of the highest quality

· Quality control: how to guarantee a constant quality.

· Distribution and Logistics: construction of a distribution network for Private Label products

· Legal and norm enforcement: best practices in legal issues and regulations of Private Labels

reasons for taking part

To keep updated and generate strategic contacts to develop in the business of Private Labels.

Private Labels Latam Fórum offers:

CONFERENCES, PANELS, WORKSHOPS & NETWORKING

We shall have the opinion of several industry experts: presentations, training, practical activities and discussion panels, given and conducted by specialists in market research as well as outstanding colleagues of the activity. Everybody will be sharing valuable knowledge about the latest trends and challenges in the sector of private labels.

They will deal with strategic subjects, opportunities, competitive challenges, and other subjects in a space that may be used as a platform for discussing and thinking about how to promote business.

We will organize a business space where businessmen who are in contact with the final user will meet the manufacturer.

Special moments for exchanging ideas and exploring possible cooperation: reception, coffee breaks, lunch and rounds in the Area of Suppliers.

be sponsor

The participation of Private Brands in sales grow every year, retailers need trustworthy suppliers of private brands to keep their gondola shelves well supplied and present consumers new, valuable and exclusive products.

Private Labels Latam Fórum is the ideal space to find suppliers of private labels, it offers a great opportunity of doing business.

people who take part

THE EXHIBITORS

“The Manufacturers” of products that are available for distribution with private brands, ranging from multinational corporations and also including family companies.

The products include food, drinks, snacks, health and beauty, home and kitchen, bricolage and products for personal use and leisure, among other potential sectors.

Some manufacturers only work with private labels, whereas others also manufacture well established brands.

THE VISITORS

“The companies looking for the opportunity of developing their Private Label”, as well as increasing their portfolio of existing brands.

These are: supermarkets and stores; online stores; distributors and wholesalers; stores and product chains that offer household and decoration products; construction and gardening; clothes and shoes; chemists, health, cosmetics and beauty; electronics and household appliances; pets; food business (restaurants, coffee shops, bars, ice cream shops); sports and outdoor activities; stores that sell articles for babies and children; toy stores, book shops, stationery and office; chemist chains and health centers; hotels; etc.